The rise of influencer culture is attributed to multiple factors. That included the increasing popularity of social media platforms like Instagram, Tik Tok and YouTube. These platforms provided the space for individuals to build a large following through sharing their lives and opinions. For many social media users, the influencers are more like a dream come true experience. Influencers gain fame, fortune, and influence.
Influencers show very unrealistic standards of beauty and lifestyle. The influencer landscape is becoming more saturated with attention and engagement from other social media users. Often the influencer is accused of exploring their followers for their own gain.
But fame and popularity come with great responsibilities. Influencers often try to cross boundaries for better attention and engagement. This controversy is a powerful tool for gaining maximum visibility. To get these they often cross the boundaries of ethics. For attention, they often get involved in controversies and stunts. As a result, they get their expected reward.
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